Preliminary Chapter

Abstract

The discussion of corporate activity globalisation is now questioning the national dimension of culture. Today, in multinational corporations and society, the vapid term ‘glocalisation’ is bandied about — think globally and act locally — but it is, rather, time to question the irreducible antagonism between the values of the geographic space of markets and those of the geographic space of nations. Indeed, globalisation backs up the assertion that the geographic space of markets must overlap that of nations. The result of the impact of multinational corporation activity tends to make the global market look like a private market where the norms these corporations propose (or impose) tend to create an actual mode of government. This leads to a shift from the ‘local-general’ that is appropriate for describing business activity to the ‘specific-universal’ that is appropriate for a political understanding of societies.