How a green product lifecycle augments brand value

Abstract

Increasing the share of renewable energies in the generation mix, and pushing e-mobility concepts, will certainly lead to countries reducing their greenhouse gas emissions. Companies can gain a starring role in the green transformation by creating an eco-balance along the whole lifecycle of their products. They can embed environmental strategies into all areas of business, from R&D to operations, and even end-of-life product disposal. As sustainability becomes increasingly important, companies need to get better at communicating their ecological measures to the wider public.