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Decision Making: Psychological Perspective

  • Gianni Brighetti
  • Cristina Ottaviani
  • Valeria Nucifora
  • Rosita Borlimi
Part of the Palgrave Macmillan Studies in Banking and Financial Institutions book series (SBFI)

Abstract

In general, risk perception is the subjective judgement that people make about the characteristics and severity of a risk. In physiology, perception is a detectable change in the internal or external environment. But what is risk? The concept is highly complex. There are many definitions of risk, which vary by specific application and situational context. Fear is a clear example of what we think about risk in terms of our intuitive feelings. In all the definitions, the emphasis is on the negative nature of the consequences. Risk is any situation where negative or adverse outcomes cannot be ruled out. Neither do we know that they will happen, nor can we guarantee that they won’t.

Keywords

Risk Perception Trading Performance Iowa Gambling Task Psychological Perspective Attention Deficit Hyperactivity Disorder Child 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Gianni Brighetti, Cristina Ottaviani, Valeria Nucifora and Rosita Borlimi 2011

Authors and Affiliations

  • Gianni Brighetti
  • Cristina Ottaviani
  • Valeria Nucifora
  • Rosita Borlimi

There are no affiliations available

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