Dress for Success, Get Up on the Stage and Perform: Reputation, Image and Positioning

Abstract

The intangible assets of reputation, prestige, honor or notoriety are becoming more and more important in today’s world. A series of recent transgressions in the financial markets have shown this to be true. Certain rules and formal structures are required if society is to be able to operate with adequate security. However, rules can never substitute character. In virtually all our personal relationships there needs to be a level of trust between those with whom we are connected. If this level of trust is not implemented, then the exchanges become inefficient and society finds it hard to stick together, improve and advance. Required levels of trust are blocked between the various parties.