Abstract
Philosophical thought proposes a series of particular ends or desired outcomes within the natural or human world. These outcomes are complex and generally the proposal suggests a particular timeframe. Ideals differ from proposal and objectives. Proposal and objectives represent desires or outcomes which may (or may not) be achieved within a specific timeframe. For instance, where personal brand ‘X’ aims to achieve ‘Y’ return on its investment over a two-year period. At the end of that period we can measure the success or failure of such an objective.
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© 2010 Roberto Álvarez del Blanco
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del Blanco, R.Á. (2010). If it Works for Me … Narcissism, Authenticity and Values. In: Personal Brands. Palgrave Macmillan, London. https://doi.org/10.1057/9780230302877_4
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DOI: https://doi.org/10.1057/9780230302877_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32226-8
Online ISBN: 978-0-230-30287-7
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