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Otaku Consumers

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Japanese Consumer Dynamics

Abstract

‘They [otaku] despise physical contact and love media, technical communication, and the realm of reproduction and simulation in general. They are enthusiastic collectors and manipulators of useless artifacts and information. They are underground, but they are not opposed to the system. They change, manipulate, and subvert ready-made products, but at the same time they are the apotheosis of consumerism and an ideal workforce for contemporary Japanese capitalism. They are the children of the media.’ (Volker Grassmuck, 1990)

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Authors
  1. Patrick W Galbraith
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Editor information

Editors and Affiliations

  1. Sophia University, England

    Parissa Haghirian (Associate Professor of International Management) (Associate Professor of International Management)

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© 2011 Patrick W. Galbraith

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Galbraith, P.W. (2011). Otaku Consumers. In: Haghirian, P. (eds) Japanese Consumer Dynamics. Palgrave Macmillan, London. https://doi.org/10.1057/9780230302228_8

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