The Golden Glow of the Alps: Capitalism, Globalization and Anime’s Dreams of Europe

  • Cobus van Staden


In 2007, I attended a conference where a German architect spoke about the use of public space in South Korea. Specifically, he referred to the plethora of billboards and other forms of outdoor advertising. Flipping through a collection of images on his laptop, he came to one of a beaming blonde couple towering over Seoul. Isn’t it disturbing, said the architect, that despite the economic success of East Asia, they still feel the need to use images of Europeans to appeal to their own fellow Asians? Don’t they have confidence in the power of their own culture? His implication was clear. Europe’s dominance of the world continues — only this time in the form of images.


Wheelchair User Cultural Globalization European Setting European Landscape Alpine Landscape 
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© Cobus van Staden 2011

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  • Cobus van Staden

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