Abstract
One of the most promising innovations predicated on information and communication technology, henceforth called network technology, is arguably the emergence of network production, enabled by a host of web appli-cations and organizational forms such as open source, peer-to-peer (P2P) production, wiki, social production, social networking, and crowdsourcing. In contemporary technology discourse, network production is described as revolutionary because it offers a more democratic, participatory, and collaborative mode of social and cultural production, and empowers individuals by allowing them more meaningful and creative engagement with the productive process. Network production harnesses human facets which have been hitherto excluded from production: authenticity, personal expression, and creativity. It facilitates the emergence of “prosumption” as a hybrid of production and consumption, rendering both practices more engaging, participatory, and fulfilling. Network production facilitates the crystallization of emergent, self-governed, and self-regulated collaborative projects, and its intrinsic flexibility allows for a more sophisticated utilization of resources such as play, joy, and free time, which can be harnessed into wealth creation.
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Fisher, E. (2010). Redrawing the Labor Line: Technology and Work in Digital Capitalism. In: Kalantzis-Cope, P., Gherab-Martín, K. (eds) Emerging Digital Spaces in Contemporary Society. Palgrave Macmillan, London. https://doi.org/10.1057/9780230299047_38
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