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Starting from scratch: Let me tell you some more…

  • Rijn Vogelaar

Abstract

The Superpromoter is all about the influence of enthusiasm and enthusiasts. I mean the type of enthusiasm that produces word-of-mouth behavior; the enthusiasm that is infectious on first contact. Although enthusiasts are the people who spread it around, we will be training our sights on one particular breed of enthusiast: the superpromoter. We’ve created a definition of a superpromoter and this chapter will provide descriptions of the various guises in which you may encounter them.

Keywords

Opinion Leader Football Club Flight Attendant Herd Behavior Consumer Advocacy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Rijn Vogelaar 2011

Authors and Affiliations

  • Rijn Vogelaar
    • 1
  1. 1.Blauw ResearchNetherlands

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