Place Branding and Intellectual Property

Abstract

In the era of “mobility” as the overarching paradigm of social and economic organization and the fittest framework for social science enquiry (Urry 2007), it is relevant – above sectorial considerations – to look at places as being “mobilized” by tourism (Crang 2006; Ooi 2002) and at the development of tourist brands as a vehicle to identify affirmation and communication within a global context.