Abstract
Thought and planning lie at the heart of successful generational transitions. Before jumping headlong into action, each new generation is well advised to ask the following three fundamental questions — as individuals and as a family — to clarify strategy and avoid problems down the road:
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1.
Who are we?
Our DNA: values, principles, competences and culture
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2.
What do we want?
Our ownership vision: growth strategies
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3.
How will we decide?
Governance structures for family and business.
A great family makes a great company, a great company makes a great family.
—Gildo Zegna, fourth generation
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© 2011 Joachim Schwass, Håkan Hillerström and Holger Kück with Colleen Lief
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Schwass, J., Hillerström, H., Kück, H., Lief, C. (2011). Successful Transitions: Essential Questions and Some Role Models. In: Wise Wealth. Palgrave Macmillan, London. https://doi.org/10.1057/9780230295278_4
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DOI: https://doi.org/10.1057/9780230295278_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-33122-2
Online ISBN: 978-0-230-29527-8
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