Abstract
In a world where cities and regions aggressively compete for investment from public and private sectors, brand reputation is critical. The brand is both a lens through which information is viewed and a decision criterion.
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© 2011 Alan C. Middleton
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Middleton, A.C. (2011). City Branding and Inward Investment. In: Dinnie, K. (eds) City Branding. Palgrave Macmillan, London. https://doi.org/10.1057/9780230294790_3
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DOI: https://doi.org/10.1057/9780230294790_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31758-5
Online ISBN: 978-0-230-29479-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)