Abstract
Budapest, the capital of Hungary, is home to two million people which means that every fifth Hungarian lives in the capital. The branding of capital cities is a special genre within city branding, given that capitals symbolically represent the entire country and therefore a strong link exists between the country brand and its capital brand. This is particularly true for Eastern Europe where capitals serve as the first – and often only – calling point for visitors, investors, multinational companies as well as creative talent.
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© 2011 Gyorgy Szondi
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Szondi, G. (2011). Branding Budapest. In: Dinnie, K. (eds) City Branding. Palgrave Macmillan, London. https://doi.org/10.1057/9780230294790_16
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DOI: https://doi.org/10.1057/9780230294790_16
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-31758-5
Online ISBN: 978-0-230-29479-0
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