Motivation Tension Areas

Abstract

Goal of the chapter: There is a difference between an executive working for a profit organization and one working for a social business. In profit organizations there is the possibility to reduce the motivation of financial returns. In social businesses, executives as a rule earn much less than in profit organizations. Therefore, there is no financial backdoor. This chapter raises the question: What are the motivation tensions between social mission and market rationale? The reader learns about

• the elements of the motivation tension when acting between market and civil society

• possible misinterpretations and

• pathways for handling the tension.