Abstract
Goal of the chapter: When it comes to strategy, there is a fundamental difference between social businesses and profit enterprises. Profit enterprises as a rule operate with a formal hierarchy. Decisions can be enforced through power. In social businesses, at least parts of the organization are structured like an inverse pyramid. Therefore this chapter raises the question: How to realize strategies without formal authority? Reading this chapter, the reader
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learns the importance of legitimization in strategic practices and
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learns a way to realize strategies by relying on weak and strong initiatives.
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Further reading
Suchman, M. C. ‘Managing Legitimacy: Strategic and Institutional Approaches’, Academy of Management Review, 20(3) (1995) 571–610.
Ansoff, I. and McDonnell, E. Implanting Strategic Management (Cambridge: Prentice Hall PTR, 1990).
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© 2010 Urs P. Jäger
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Jäger, U.P. (2010). Legitimization and Strategic Initiatives. In: Managing Social Businesses. Palgrave Macmillan, London. https://doi.org/10.1057/9780230292420_11
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DOI: https://doi.org/10.1057/9780230292420_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32214-5
Online ISBN: 978-0-230-29242-0
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