Abstract
Lionel Menchaca is the Chief Blogger at Dell. http://en.community.dell.com/ Dell has seen the power of the social media experience and has been active in the area. Lionel tells the story of what has been happening at Dell:
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© 2010 Colin Shaw, Qaalfa Dibeehi, Steven Walden
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Shaw, C., Dibeehi, Q., Walden, S. (2010). What drives or destroys a social media experience. In: Customer Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9780230291775_7
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DOI: https://doi.org/10.1057/9780230291775_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32027-1
Online ISBN: 978-0-230-29177-5
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