Abstract
We remember:
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■ when Colin’s wife Lorraine said, “Why would I want to have a mobile phone or use email?”
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■ when mobile phones were so small they could fit in an attaché case
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■ when the remote control was the kids!
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■ when lemonade soda was delivered to your front door
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■ using a payphone
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■ when no car had air conditioning
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■ not having the internet
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■ not having a computer at home or at work
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■ photocopying memos to share with the team
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■ being in the queue in the 1970s when the first McDonald’s opened in London, England
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■ when supermarkets were a new concept
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■ typing pools at work
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■ when there was no such thing as political correctness
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■ when kids played in the street
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■ when the insurance man used to collect your money from your house
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■ black and white television
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■ when you didn’t have to wear seat belts in a car
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■ when writing a check made out to yourself was the only way to get cash from the bank
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■ when it was a big deal that a calculator didn’t require batteries — solar power had arrived
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■ when music portability went from vinyl 45s to eight-track to cassette tapes to CDs
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■ when you bought an extra-long cord for the phone so you could speak with some privacy in the other room.
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© 2010 Colin Shaw, Qaalfa Dibeehi, Steven Walden
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Shaw, C., Dibeehi, Q., Walden, S. (2010). Reflections of the authors, Colin, Qaalfa and Steven …. In: Customer Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9780230291775_1
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DOI: https://doi.org/10.1057/9780230291775_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32027-1
Online ISBN: 978-0-230-29177-5
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