The Rugby World Cup

  • John Harris
Part of the Global Culture and Sport book series (GCS)


I was in high school when the first rugby world cup took place and I remember getting up at 5a.m. to turn on the television and watch Wales play. As highlighted in the previous chapter, the sport has a particularly narrow global footprint so the very fact that rugby followers in more than half of the leading nations taking part would have a similar wake-up time to watch the games should be noted. Such a scenario would seem hard to imagine now. If at all possible the kick-off times of matches at major sporting events are scheduled so that viewers in the most important television markets are not inconvenienced and, more importantly, that commercial partners are able to reach their target markets. In the 2008 Olympic Games the times of the gymnastics and swimming events in Beijing were scheduled to satisfy the USA television market. A year before this, two European boxers fought a championship bout in front of 50,000 fans in the Millennium Stadium, Cardiff, that did not start until 1a.m. local time.


Olympic Game Rugby Player Rugby League Rugby Football Union Super Bowl 
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Copyright information

© John Harris 2010

Authors and Affiliations

  • John Harris
    • 1
  1. 1.Kent State UniversityUSA

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