Abstract
How quickly we become comfortable with the things that worked yesterday. We in marketing have the language down pat, the routines are well established, and the questions memorized. Moreover, as marketers, we know what is needed. Unfortunately, engineering is not listening and sales are not really building upon our collateral.
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© 2007 Florian Kohlbacher
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Savage, C.M. (2007). Afterword: Knowledge-based Marketing, So What?. In: International Marketing in the Network Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230288362_7
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DOI: https://doi.org/10.1057/9780230288362_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35408-5
Online ISBN: 978-0-230-28836-2
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