Abstract
This chapter, after a brief overview, presents the case studies which will be discussed and analysed in Chapter 6.1. This chapter seeks to clarify and discuss some of the problems, possibilities, and risks the informant companies face, and analyses six explanatory case studies of knowledge-based approaches to marketing. Research methodology and the empirical research project are described in the Appendix.
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© 2007 Florian Kohlbacher
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Kohlbacher, F. (2007). Case Studies. In: International Marketing in the Network Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230288362_5
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DOI: https://doi.org/10.1057/9780230288362_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35408-5
Online ISBN: 978-0-230-28836-2
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