Abstract
Based on the issues touched on in the Introduction, this chapter briefly describes the objective and aims of this book, posits the research question underlying the research project, shows what practical and theoretical implications can be expected, and finally outlines the structure of the book.
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© 2007 Florian Kohlbacher
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Kohlbacher, F. (2007). Aims of the Book and Research Questions. In: International Marketing in the Network Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230288362_2
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DOI: https://doi.org/10.1057/9780230288362_2
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-35408-5
Online ISBN: 978-0-230-28836-2
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)