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Creating a Strategic Agenda: The Case of Motorola Semiconductor

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The Delta Project
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Abstract

In the previous chapters we have explained the centrality of the Triangle in making the critical strategic choices for a business and a firm as a whole. We will now put these valuable concepts into a practical setting, by discussing how to develop a comprehensive Strategic Agenda, anchored in the foundations of the Triangle. We will do this within the context of a very exciting case: the repositioning of the semiconductor business of Motorola.

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© 2001 Arnoldo C. Hax and Dean L.Wilde II

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Hax, A.C., Wilde, D.L. (2001). Creating a Strategic Agenda: The Case of Motorola Semiconductor. In: The Delta Project. Palgrave Macmillan, London. https://doi.org/10.1057/9780230288089_7

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