Toward a Unified Framework of Strategy

Abstract

We started this hook with the claim that the two most celebrated and influential business strategy frameworks — Michael Porter’s Competitive Advantage and the Resource-Bssed View of the firm — are fundamentally incomplete, both in expIaining sources of profitability and guiding managers to superior strategic options. Although these frameworks have often been presented as conflicting views, we feel that they share a similar management philosophy. Moreover, it is our strong belief that the Delta Model has the ability to complement the perspectives or both frameworks and provide the intergrative glu]e that may result in one unified strategy framework.