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Social Identity and Language Choice in Bilingual Service Talk

  • Maria-Carme Torras

Abstract

The aim of this study is to provide an identity-related account of how service, as a form of institutional talk, is ‘talked into being’ (Heritage 1984b) in settings where more than one language can be used. In the existing body of research on service interaction (e.g. Halliday and Hasan 1980; Ventola 1987; Aston (ed.) 1988; Coupland and Ylänne-McEwen 2000), the issue of bi/multilingualism seems to have attracted little attention. Bi/multilingual service talk-in-interaction is undoubtedly a relevant researchable matter in the context of our current western society, which is becoming increasingly more service-based and multilingual as a result of globalized communication.

Keywords

Service Provider Social Identity Language Preference Service Encounter Service Interaction 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 2005

Authors and Affiliations

  • Maria-Carme Torras

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