The lifestyle influence

  • Herbert Meyers
  • Richard Gerstman

Abstract

With its sour taste, it’s amazing that people can enjoy eating yogurt. Rarely will they order it in a restaurant, but they will always buy those small portable, serving-sized cups that are divided into portions and then thrown away.

Keywords

Burner Europe Expense Product Line Charcoal 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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