Emotional purchasing

  • Herbert Meyers
  • Richard Gerstman

Abstract

It is often your emotions that make purchasing decisions for you. Many of the products that you buy and use every day were not bought only for their functional benefit but because something grabbed you from inside and said you would like it. It is often the package that creates the emotion, and the package that reminds you of something special you want to remember.

Keywords

Marketing Rosen Hate Vinced 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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