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A broader view

  • Herbert Meyers
  • Richard Gerstman

Abstract

Trying to predict the future has always been a risky business. But if we want to be in control of marketing brands and products, taking an intelligent stab at future packaging is well in order.

Keywords

Broad View Shipping Container Store Environment Shopping Environment Retail Business 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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