Abstract
Trying to predict the future has always been a risky business. But if we want to be in control of marketing brands and products, taking an intelligent stab at future packaging is well in order.
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© 2005 Herbert Meyers and Richard Gerstman
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Meyers, H., Gerstman, R. (2005). A broader view. In: The Visionary Package. Palgrave Macmillan, London. https://doi.org/10.1057/9780230286917_7
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DOI: https://doi.org/10.1057/9780230286917_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51024-5
Online ISBN: 978-0-230-28691-7
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