Consumer attitudes and concerns

  • Herbert Meyers
  • Richard Gerstman

Abstract

Interviewing key executives of manufacturers and store chains, as well as consumer researchers and consumers themselves, you become aware of many concerns regarding packaging issues that are on their minds. We may not agree with all their views or their suggested solutions, but since they surfaced repeatedly in our interviews, they deserve discussion.

Keywords

Cholesterol Sugar Carbohydrate Europe Lime 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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