Abstract
Interviewing key executives of manufacturers and store chains, as well as consumer researchers and consumers themselves, you become aware of many concerns regarding packaging issues that are on their minds. We may not agree with all their views or their suggested solutions, but since they surfaced repeatedly in our interviews, they deserve discussion.
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© 2005 Herbert Meyers and Richard Gerstman
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Meyers, H., Gerstman, R. (2005). Consumer attitudes and concerns. In: The Visionary Package. Palgrave Macmillan, London. https://doi.org/10.1057/9780230286917_6
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DOI: https://doi.org/10.1057/9780230286917_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51024-5
Online ISBN: 978-0-230-28691-7
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