Package design and the consumer

  • Herbert Meyers
  • Richard Gerstman

Abstract

Never judge a book by its cover.

Keywords

Transportation Mold Ozone Marketing Expense 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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