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Package design and the consumer

  • Herbert Meyers
  • Richard Gerstman

Abstract

Never judge a book by its cover.

Keywords

Package Design Brand Personality Blister Pack Product Personality Package Color 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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