The commercial power of packaging

  • Herbert Meyers
  • Richard Gerstman

Abstract

When, as early as the mid-1800s, many storeowners began to appreciate the power of the package, they quickly understood that handling and offering merchandise in prepackaged form was the most efficient way of merchandising and maintaining their stores. With multiple stores and store chains, the control of distribution, shipping, storing, displaying and selling a large number of products of every description, packaging became an indispensable medium without which it was no longer possible to operate effectively.

Keywords

Corn Europe Shipping Aspirin Marketing 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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