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The digital package

  • Herbert Meyers
  • Richard Gerstman

Abstract

Terrorism hit America’s store shelves several years ago. Near Chicago someone had inserted cyanide into a few Tylenol bottles. This led to the recall of all Tylenol products for a while, and eventually to safety sealed packaging, which has become standard on many types of ingestible products.

Keywords

Expiry Date Digital Package Medicine Cabinet Fair Information Practice Checkout Counter 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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