The digital package

  • Herbert Meyers
  • Richard Gerstman

Abstract

Terrorism hit America’s store shelves several years ago. Near Chicago someone had inserted cyanide into a few Tylenol bottles. This led to the recall of all Tylenol products for a while, and eventually to safety sealed packaging, which has become standard on many types of ingestible products.

Keywords

Microwave Marketing Assure Expense Cyanide 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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