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The ubiquitous package

  • Herbert Meyers
  • Richard Gerstman

Abstract

If someone asked you to think of an object that most often impacts on your daily tasks, what would it be? Would it be packaging?

Keywords

Orange Juice Daily Task Dental Floss Sugar Substitute Numerous Object 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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