The ubiquitous package

  • Herbert Meyers
  • Richard Gerstman

Abstract

If someone asked you to think of an object that most often impacts on your daily tasks, what would it be? Would it be packaging?

Keywords

Sugar Marketing 

Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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