Virtual package management

  • Herbert Meyers
  • Richard Gerstman

Abstract

The only thing that saves money is efficiency, and package goods companies have rarely won awards for efficient marketing departments.

Keywords

Marketing Product Line Banner Proac 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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