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Virtual package management

  • Herbert Meyers
  • Richard Gerstman

Abstract

The only thing that saves money is efficiency, and package goods companies have rarely won awards for efficient marketing departments.

Keywords

General Motor Package Good Digital Management Marketing Resource Brand Experience 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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