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Packaging politics

  • Herbert Meyers
  • Richard Gerstman

Abstract

We think of politics as electioneering, new presidents, governors or mayors. In corporations, political changes are often made, bringing in new CEOs or new CFOs.

Keywords

Design Department House Design Marketing Department Package Change Package Supplier 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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