Packaging politics

  • Herbert Meyers
  • Richard Gerstman

Abstract

We think of politics as electioneering, new presidents, governors or mayors. In corporations, political changes are often made, bringing in new CEOs or new CFOs.

Keywords

Marketing 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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