The designer as a business partner

  • Herbert Meyers
  • Richard Gerstman

Abstract

Some time ago, the Pan European Brand Design Association sponsored a survey titled “What Do Clients Want from Brand and Package Design Agencies?” As the survey’s title implies, the members of that organization wanted to find out what clients expected of them.

Keywords

Marketing Photography Vinced 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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