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The designer as a business partner

  • Herbert Meyers
  • Richard Gerstman

Abstract

Some time ago, the Pan European Brand Design Association sponsored a survey titled “What Do Clients Want from Brand and Package Design Agencies?” As the survey’s title implies, the members of that organization wanted to find out what clients expected of them.

Keywords

Business Partner Design Consultant Brand Personality Design Agency National Distribution 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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