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The obvious is not always obvious

  • Herbert Meyers
  • Richard Gerstman

Abstract

Certainly, we can all agree that marketing a product requires packaging that will excite the consumer. This therefore should be an obvious and acknowledged objective for smart marketers.

Keywords

Package Design Marketing Strategy Flight Attendant Design Agency Design Professional 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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