The obvious is not always obvious

  • Herbert Meyers
  • Richard Gerstman

Abstract

Certainly, we can all agree that marketing a product requires packaging that will excite the consumer. This therefore should be an obvious and acknowledged objective for smart marketers.

Keywords

Europe Marketing 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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