Brand packaging

  • Herbert Meyers
  • Richard Gerstman

Abstract

How long will it take for marketers to look to packaging in the same way they look at manufacturing and production costs?

Keywords

Aspirin Marketing Assure Expense Product Line 

Preview

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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