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Brand packaging

  • Herbert Meyers
  • Richard Gerstman

Abstract

How long will it take for marketers to look to packaging in the same way they look at manufacturing and production costs?

Keywords

Package Design Position Brand Marketing Tool Brand Strategy Brand Identity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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