Advertisement

Wal-Mart and everyone else

  • Herbert Meyers
  • Richard Gerstman

Abstract

Start a discussion about retailing, and one name will come up first: Wal-Mart.

Keywords

Diabetes Care Brand Equity Shipping Container Blister Pack Brand Identity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

Personalised recommendations