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The package in the retail store

  • Herbert Meyers
  • Richard Gerstman

Abstract

In ten years you won’t be watching TV commercials. We’ve all read articles about how TIVO and other replay boxes are going to enable us to watch the TV programs when we want and also skip the TV commercials when we want.

Keywords

Retail Store Brand Loyalty Private Label Store Brand Shopping Experience 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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