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Shaping up

  • Herbert Meyers
  • Richard Gerstman

Abstract

“If it ain’t broke, don’t fix it.” A popular expression, especially in the packaging industry, where some think it’s expensive to make any kind of change.

Keywords

Brand Equity Retail Store Store Brand Advertising Message Tuna Fish 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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