Shaping up

  • Herbert Meyers
  • Richard Gerstman

Abstract

“If it ain’t broke, don’t fix it.” A popular expression, especially in the packaging industry, where some think it’s expensive to make any kind of change.

Keywords

Steam Mold Marketing Product Line Rosen 

Preview

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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