Introduction

What is visionary packaging?
  • Herbert Meyers
  • Richard Gerstman

Abstract

“The wave of the future is coming and there is no fighting it”, wrote Anne Morrow Lindbergh in 1940. No better description could apply to our lives today.

Keywords

Aspirin Marketing Hanes Donut 

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Copyright information

© Herbert Meyers and Richard Gerstman 2005

Authors and Affiliations

  • Herbert Meyers
    • 1
  • Richard Gerstman
    • 1
  1. 1.InterbrandUSA

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