Abstract
Political campaigns, the strategy and the tactics, are generated at the head office HQ and this is exactly as it should be. If all works well this is replicated in the constituencies, and so the local campaign looks very similar. This chapter reviews how the Conservatives devised and implemented such a campaign in the 2005 General Election.
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Notes
Justin Fisher, Edward Fieldhouse, David Denver, Andrew Russell and David Cutts (2005) The General Election 2005: Campaign Analysis. Report produced for the Electoral Commission.
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© 2007 David Canzini
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Canzini, D. (2007). The Conservative Campaign. In: Wring, D., Green, J., Mortimore, R., Atkinson, S. (eds) Political Communications. Palgrave Macmillan, London. https://doi.org/10.1057/9780230286306_6
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DOI: https://doi.org/10.1057/9780230286306_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-27973-9
Online ISBN: 978-0-230-28630-6
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