Abstract

This advertisement in Girl illustrates the way that the formation of a female identity also involved physical appearance. The ‘Teenform’ bra was clearly a product for a specific adolescent group. Yet this group was also on the brink of adulthood and how they ‘look’ reflected how they wanted to ‘feel’. How they ‘felt’ affected what they wanted to ‘be’ and how the representation of themselves as adult women was confirmed by either the entry into the job market or the job of wife and mother. Both these occupations demanded a certain style of dressing and grooming which although reflecting a ‘natural femininity’ had to be learned and maintained. The business of being a woman acted as the common ground between the paid and unpaid adult female role.

Keywords

Dust Income Azine Powder Compact Expense 

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Notes

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Copyright information

© Stephanie Spencer 2005

Authors and Affiliations

  • Stephanie Spencer
    • 1
  1. 1.University College WinchesterUK

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