Minority Programmes: a Major Problem

Abstract

Specialised programmes inevitably raise challenging questions. In economic terms they will always be vulnerable because the audiences they attract may be insufficient to earn the support of advertisers in the commercial sector. In the public service or non-profit arena they may still be insecure, because audiences have to be found to obtain public support and, even to many professionals to justify time, talent and resources devoted to them despite individual broadcasts having substantial social value.