Abstract
A remarkable symbiotic relationship has grown up between sport and broadcasting. This has accelerated with the coming of a more competitive market-oriented business for the latter, and the arrival of digital, cable and satellite modes of distribution. In this way more sports programmes can be distributed without reducing the availability of other programme genres.
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Notes
Asa Briggs, Sound and Vision History of Broadcasting in the United Kingdom vol. 4, p. 843, Oxford University Press, 1979.
P. Slater, The Origins and Significance of the Frankfurt School, Routledge and Kegan Paul, 1977.
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© 2001 George Wedell and Bryan Luckham
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Wedell, G., Luckham, B. (2001). Sport: Does the Tail Wag the Dog?. In: Television at the Crossroads. Palgrave Macmillan, London. https://doi.org/10.1057/9780230286108_5
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DOI: https://doi.org/10.1057/9780230286108_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-40353-0
Online ISBN: 978-0-230-28610-8
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