Abstract
Persuasive Advertising is the result of 16 years of gathering and analyzing evidence on persuasiveness in advertising, and presenting it in such a way that it can be useful to others.
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© 2010 J. Scott Armstrong
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Armstrong, J.S. (2010). Conclusions. In: Persuasive Advertising. Palgrave Macmillan, London. https://doi.org/10.1057/9780230285804_7
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DOI: https://doi.org/10.1057/9780230285804_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-51189-1
Online ISBN: 978-0-230-28580-4
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