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How Should One Sell a Book? Production Methods, Material Objects and Marketing at the Hogarth Press

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Abstract

In 1931, over a decade after the Hogarth Press was founded, the sales and buzz surrounding Virginia Woolf’s latest novel reveal that ‘the public apparently ha[d] decided that to be IT one must have The Waves on the drawing-room table’ (Lehmann, 1978, p. 28). How was a book authored by Woolf and published by the Hogarth Press able to confer ‘IT’ status in Britain?

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Gordon, E.W. (2010). How Should One Sell a Book? Production Methods, Material Objects and Marketing at the Hogarth Press. In: Shahriari, L., Potts, G. (eds) Virginia Woolf’s Bloomsbury, Volume 2. Palgrave Macmillan, London. https://doi.org/10.1057/9780230282957_7

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