Skip to main content
SpringerLink
Log in
Book cover

Resources, Efficiency and Globalization pp 27–43Cite as

Palgrave Macmillan

The Role of Virtual Integration, Commitment, and Knowledge-Sharing in Improving International Supplier Responsiveness

  • Chapter

Part of the book series: The Academy of International Business ((AIB))

Abstract

Globalization has triggered significant structural strategy shifts of multinational enterprises (MNEs). With increasing global competition, MNEs have disintegrated their value-adding activities with their suppliers or subcontractors around the world (Buckley and Ghauri, 2004; Sturgeon, 2002). As a function of this mega-trend, the issue of how MNEs can effectively coordinate and control their global supply chain relationships with local suppliers becomes a critical task for MNE efficiency and competiveness.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  • Anderson, E. and Weitz, B. (1992) ‘The use of pledges to build and sustain commitment in distribution channels’, Journal of Marketing Research, 29(1), 18–43.

    Article  Google Scholar 

  • Armstrong, J.S. and Overton, T. S. (1977) ‘Estimating nonresponse bias in mail surveys’, Journal of Marketing Research, 14(3), 396–402.

    Article  Google Scholar 

  • Bagozzi, R.P., Yi, Y. and Phillips, L.W. (1991) ‘Assessing construct validity in organizational research’, Administrative Science Quarterly, 36(3), 421–58.

    Article  Google Scholar 

  • Barney, J. (1991) ‘Firm resources and sustained competitive advantage’, Journal of Management, 17(1), 99–120.

    Article  Google Scholar 

  • Bentler, P.M. (2005) EQS 6 Structural Equations Program Manual. Encino, CA: Multivariate Software Inc.

    Google Scholar 

  • Buckley, P.J. and Ghauri, P.N. (2004) ‘Globalisation, economic geography and the strategy of multinational enterprises’, Journal of International Business Studies, 35(2), 81–98.

    Article  Google Scholar 

  • Cavusgil, S.T., Deligonul, S. and Zhang, C. (2004) ‘Curbing foreign distributor opportunism: An examination of trust, contracts, and the legal environment in international channel relationships’, Journal of International Marketing, 12(2), 7–27.

    Article  Google Scholar 

  • Chang, K.-H. and Gotcher, D.F. (2007) ‘Safeguarding investments and creation of transaction value in asymmetric international subcontracting relationships: The role of relationship learning and relational capital’, Journal of World Business, 42(4), 477–88.

    Article  Google Scholar 

  • Chen, Y.-S., Lin, M.-J. J. and Chang, C.-H. (2009) ‘The positive effects of relationship learning and absorptive capacity on innovation performance and competitive advantage in industrial markets’, Industrial Marketing Management, 38(2), 152–58.

    Article  Google Scholar 

  • Choe, J.-M. (2008) ‘Inter-organizational relationships and the flow of information through value chains’, Information & Management, 45(7), 444–50.

    Article  Google Scholar 

  • Churchill, G.A. (1979) ‘A paradigm for developing better measures of marketing constructs’, Journal of Marketing Research, 16(1), 64–73.

    Article  Google Scholar 

  • Dyer, J.H. and Singh, H. (1998) ‘The relational view: Cooperative strategy and sources of interorganizational competitive advantage’, Academy of Management Review, 23(4), 660–79.

    Google Scholar 

  • Fang, E., Palmatier, R.W., Scheer, L.K. and Li, N. (2008) ‘Trust at different organizational levels’, Journal of Marketing, 72(2), 80–98.

    Article  Google Scholar 

  • Fornell, C. and Larcker, D.F. (1981a) ‘Structural equation models with unobservable variables and measurement error: Algebra and statistics’, Journal of Marketing Research, 18(3), 382–88.

    Article  Google Scholar 

  • Fornell, C. and Larcker, D.F. (1981b) ‘Evaluating structural equation models with unobservable variables and measurement error’, Journal of Marketing Research, 18(1), 39–50.

    Article  Google Scholar 

  • Hair, J. F., Black, W.C., Babin, B.J., Anderson, R.E. and Tatham, R.L. (2006) Multivariate Data Analysis, 6th ed. Upper Saddle River, NJ: Prentice Hall.

    Google Scholar 

  • Handfield, R.B. and Bechtel, C. (2002) ‘The role of trust and relationship structure in improving supply chain responsiveness’, Industrial Marketing Management, 31(4), 367–82.

    Article  Google Scholar 

  • Handfield, R.B. and Nichols, E.L. Jr (2004) ‘Key issues in global supply base management’, Industrial Marketing Management, 33(1), 29–35.

    Article  Google Scholar 

  • Heide, J.B. (1994) ‘Interorganizational governance in marketing channels’, Journal of Marketing, 58(1), 71–85.

    Article  Google Scholar 

  • Hult, G.T.M., Ketchen, D.J. and Slater, S.F. (2004) ‘Information processing, knowledge development, and strategic supply chain performance’, Academy of Management Journal, 47(2), 241–53.

    Article  Google Scholar 

  • Hult, G.T.M., Ketchen, D.J. and Arrfelt, M. (2007) ‘Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development’, Strategic Management Journal, 28(10), 1035–52.

    Article  Google Scholar 

  • Jean, R.-J. ‘Bryan’, Sinkovics, R.R. and Kim, D. (2008) ‘Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework’, International Marketing Review 25(5), 563–83.

    Article  Google Scholar 

  • Kane, G.C. and Alavi, M. (2007) ‘Information technology and organizational learning: An investigation of exploration and exploitation processes’, Organization Science, 18(5), 796–812.

    Article  Google Scholar 

  • Kang, M.-P., Mahoney, J.T. and Tan, D. (2009) ‘Why firms make unilateral investments specific to other firms: The case of OEM suppliers’, Strategic Management Journal, 30(2), 117–35.

    Article  Google Scholar 

  • Kim, D., Cavusgil, S.T. and Calantone, R.J. (2006) ‘Information system innovations and supply chain management: Channel relationships and firm performance’, Journal of the Academy of Marketing Science, 34(1), 40–54.

    Article  Google Scholar 

  • Kim, S.M. and Mahoney, J.T. (2006) ‘Mutual commitment to support exchange: Relationspecific it system as a substitute for managerial hierarchy’, Strategic Management Journal, 27(5), 401–23.

    Article  Google Scholar 

  • Kumar, N., Stern, L.W. and Anderson, J.C. (1993) ‘Conducting interorganizational research using key informants’, Academy of Management Journal, 36(6), 1633–51.

    Article  Google Scholar 

  • Malhotra, A., Gosain, S. and Sawy, O.A. El (2005) ‘Absorptive capacity configurations in supply chains: Gearing for partner-enabled market knowledge creation’, MIS Quarterly, 29(1), 145–87.

    Google Scholar 

  • Morgan, R.M. and Hunt, S.D. (1994) ‘The commitment-trust theory of relationship marketing’, Journal of Marketing, 58(3), 20–38.

    Article  Google Scholar 

  • Myers, M.B. and Cheung, M.-S. (2008) ‘Sharing global supply chain knowledge’, MIT Sloan Management Review, 49(4), 67–73.

    Google Scholar 

  • Real, J.C., Leal, A. and Roldán, J.L. (2006) ‘Information technology as a determinant of organizational learning and technological distinctive competencies’, Industrial Marketing Management, 35(4), 505–21.

    Article  Google Scholar 

  • Rindfleisch, A., Malter, A. J., Ganesan, S. and Moorman, C. (2008) ‘Cros-sectional versus longitudinal survey research: Concepts, findings, and guidelines’, Journal of Marketing Research, 45(3), 261–79.

    Article  Google Scholar 

  • Samiee, S. (2008) ‘Global marketing effectiveness via alliances and electronic commerce in business-to-business markets’, Industrial Marketing Management, 37(1), 3–8.

    Article  Google Scholar 

  • Saraf, N., Langdon, C.S. and Gosain, S. (2007) ‘Is application capabilities and relational value in interfirm partnerships’, Information Systems Research, 18(3), 320–39.

    Article  Google Scholar 

  • Selnes, F. and Sallis, J. (2003) ‘Promoting relationship learning’, Journal of Marketing, 67(3), 80–95.

    Article  Google Scholar 

  • Skarmeas, D., Katsikeas, C. S. and Schlegelmilch, B.B. (2002) ‘Drivers of commitment and its impact on performance in cross-cultural buyer-seller relationships: The importers perspective’, Journal of International Business Studies, 33(4), 757–83.

    Article  Google Scholar 

  • Sturgeon, T. J. (2002) ‘Modular production networks: A new American model of industrial organization’, Industrial and Corporate Change, 11(3), 451–96.

    Article  Google Scholar 

  • Tippins, M. J and Sohi, R.S (2003) ‘IT competency and firm performance: Is organizational learning a missing link?’, Strategic Management Journal, 24(8), 745–61.

    Article  Google Scholar 

  • Wang, E.T.G., Tai, J.C.F. and Wei, H.-L. (2006) ‘A virtual integration theory of improved supply-chain performance’, Journal of Management Information Systems, 23(2), 41–64.

    Article  Google Scholar 

  • Wang, Eric T.G. and Hsiao-Lan, Wei (2007) ‘Interorganizational governance value creation: Coordinating for information visibility and flexibility in supply chains’, Decision Sciences, 38(4), 647–74.

    Article  Google Scholar 

  • Weitz, B.A. and Jap, S.D. (1995) ‘Relationship marketing and distribution channels’, Journal of the Academy of Marketing Science, 23(4), 305–20.

    Article  Google Scholar 

  • Williamson, O.E. (1975) Markets and Hierarchies: Analysis and Antitrust Implications. New York: Free Press.

    Google Scholar 

  • Williamson, O.E. (1979) ‘Transaction-cost economics: The governance of contractual relations’, Journal of Law and Economics, October, 233–61.

    Google Scholar 

  • Wu, F., Sinkovics, R.R., Cavusgil, S.T. and Roath, A.S. (2007) ‘Overcoming export manufacturer’s dilemma in international expansion’, Journal of International Business Studies, 38(2), 283–302.

    Article  Google Scholar 

  • Yamin, M. and Sinkovics, R.R. (2007) ‘ICT and MNE reorganisation — the paradox of control’, Critical Perspectives on International Business, 3(4), 322–36.

    Article  Google Scholar 

  • Zaheer, A. and Venkatraman, N. (1994) ‘Determinants of electronic integration in the insurance industry: An empirical test’, Management Science, 40(5), 549–57.

    Article  Google Scholar 

Download references

Authors
  1. Ruey-Jer Bryan Jean
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Rudolf R. Sinkovics
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Athens University of Economics and Business, UK

    Pavlos Dimitratos (Assistant Professor) (Assistant Professor)

  2. University of Glasgow, UK

    Marian V. Jones (Professor of Internationalisation and Entrepreneurship) (Professor of Internationalisation and Entrepreneurship)

Copyright information

© 2010 Ruey-Jer ‘Bryan’ Jean and Rudolf R. Sinkovics

About this chapter

Cite this chapter

Jean, RJ.B., Sinkovics, R.R. (2010). The Role of Virtual Integration, Commitment, and Knowledge-Sharing in Improving International Supplier Responsiveness. In: Dimitratos, P., Jones, M.V. (eds) Resources, Efficiency and Globalization. The Academy of International Business. Palgrave Macmillan, London. https://doi.org/10.1057/9780230278028_3

Download citation

Publish with us

Policies and ethics

Search

Navigation