Abstract
In the modern interconnected business world, big and small firms strive for efficiency and success over their domestic and foreign rivals. The evolution of modern information and communication technologies and the political democratization in numerous nations has made the marketplace more competitive, albeit with an increasing number of opportunities due the opening of many country-markets. Indeed, globalization presents countervailing forces whereby big global markets and regional/country differences counteract with one another, making the ‘rules of the game’ for the modern firm much more complex than in the past.
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© 2010 Pavlos Dimitratos and Marian V. Jones
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Dimitratos, P., Jones, M.V. (2010). Resources, Efficiency, and Globalization: International Business in the Modern Era. In: Dimitratos, P., Jones, M.V. (eds) Resources, Efficiency and Globalization. The Academy of International Business. Palgrave Macmillan, London. https://doi.org/10.1057/9780230278028_1
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DOI: https://doi.org/10.1057/9780230278028_1
Publisher Name: Palgrave Macmillan, London
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