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Myth: Ideologies, Symbolic Forms and the ‘Mythical Present’

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Abstract

Cultural stereotypes are often explained with recourse to Roland Barthes’ structuralist concept of myth as expounded in his Mythologies (1958). For Barthes, myth is a sign system that repeats the structure of language on a secondary level of signification. Just as a (linguistic) sign — in Ferdinand de Saussure’s structuralist theory of the sign which Barthes draws on — is made up of a signifier and a signified, myths are made up of signs as the signifiers on the level of myth, and ‘concepts’, or cultural connotations as the signified on the level of myth. In combination, the sign and the ‘concept’ create what Barthes calls the ‘signification’ of the ‘myth of the everyday’. People can look at a sign, for example, a Latin sentence in a grammar class, the photograph of a black soldier saluting the French flag on the cover of the magazine Paris Match, to mention just two of Barthes’ examples, and subconsciously take in the wider political implications that the sign carries without actually denoting them — like medicine on a sugarlump. If, after looking at the neat young black soldier saluting the flag, people have a half-conscious idea that the French Empire is a good thing after all, the myth of the everyday has done its work. The trajectory of this process, which justifies the usage of a secularized concept of myth, is a move from history to nature, a naturalization of ideological formations; it is the task of the cultural critic to unravel these myths and expose their political content.

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Notes

  1. Incidentally, this notion of myth best known through Barthes is far from anachronistic; in fact it had already been developed by William Empson in his influential study Some Versions of Pastoral (1935). Thinking about depictions of ‘the Worker’ in the 1930s in the context of ‘plebeian literature’, he sees him as a ‘mythical cult-figure’, not only in ‘proletarian propaganda’, but also in a conservative discourse. Empson analyses the government’s use of an image of a Cockney type worker as a political symbol which creates an ‘obscure magical feeling’. See William Empson, Some Versions of Pastoral [1935] (London: Hogarth, 1986), 15–16.

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© 2010 Ina Habermann

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Habermann, I. (2010). Myth: Ideologies, Symbolic Forms and the ‘Mythical Present’. In: Myth, Memory and the Middlebrow. Palgrave Macmillan, London. https://doi.org/10.1057/9780230277496_2

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